Kentucky Blood Center Privacy Policy
Effective Date: 12/21/2020
“Live local, give local” means something to us. Just like having your trust does. When you use our services, you’re trusting us with your information. We understand that this is a big responsibility and work diligently to protect your information. The following information describes how we do that.
Acknowledgement and Acceptance of Terms
Kentucky Blood Center is committed to protecting your privacy by securing your data and keeping it confidential. Kentucky Blood Center has implemented and continues to update the latest technologies and software in order to prevent data theft, unauthorized access, and disclosers to help us safeguard the information we collect. This policy explains what information we collect when you use Kentucky Blood Center’s site (kybloodcenter.org) and its mobile app. It also has information about how we store, use, and transfer your data. By accessing Kentucky Blood Center’s website or mobile app, you acknowledge and understand our Privacy Statement, consent to information collection, and the use practices described in this policy.
We reserve the right to change this policy at any given time. If you want to make sure that you are up to date with the latest changes, we advise you to frequently visit this page.
Participating Clients, Merchant Policies, and Third Party Websites
Related services and offerings with links from the website and application, including all other websites and applications, have their own privacy statements that can be viewed on their sites. Kentucky Blood Center is not responsible for the privacy practices or contents of third-party websites or applications. We recommend and encourage that you always review the privacy policies of these third parties before you provide any personal information.
What User Data We Collect
When you visit kybloodcenter.org or our mobile application, we may collect the following data:
- Your IP address
- Access dates and times
- Race
- Gender
- Other information such as interests and preferences
- Data profile regarding your online behavior on our website or within our application
Why We Collect Your Data
We collect your data for several reasons:
- To better understand your needs
- To improve our services and products
- To customize our website according to your online behavior and preferences
How We Collect Your Data
The website uses Google Analytics. Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google Analytics uses cookies to remember a user’s behavior and share these insights with Kentucky Blood Center. In addition, Google’s use of advertising cookies enables it and its partners to serve ads to Kentucky Blood Center users based on their visit to kybloodcenter.org and other sites on the internet.
Users may opt out of personalized advertising by visiting Ad Settings.
For more information on Google’s privacy policy, which covers Google Analytics, you can visit http://www.google.com/intl/en/policies/.
What happens to Your Data
Website and application data is analyzed and stored securely on Kentucky Blood Center’s servers. Your information is not transferred without your consent at any point.
Our Cookie Policy
Kentucky Blood Center’s website and application uses cookies, as long as the cookies on your computer or browsing devices are enabled. By having your cookies enabled, you agree to let us use the data it collects regarding your online behavior (e.g. web traffic, web pages you spend time on, etc.)
Please note that cookies do not allow us to gain control of your computer in any way. They are strictly used to monitor your online behavior so that we may customize our website to your needs and better serve our donors.
If you want to disable cookies, you can do it by accessed the settings of your internet browser.
Kentucky Blood Center will not lease, sell, or distribute your personal information, unless we have your permission or we are required by law.
If you have any questions or concerns about this privacy policy statement, please contact Kentucky Blood Center by emailing info@kybloodcenter.org.